Trade Show Magician
MNX was a vendor at the International Cord Blood Symposium in San Francisco and needed a Trade Show Magician. The Director of Marketing contacted Doug letting him know they had the typical vendor booth at the trade show. His largest concern was about getting brand recognition at the conference, standing out among all the other companies in attendance, and making sure that the attendees at the conference would remember his company’s brand. The regular trade show booth entertainment wouldn’t accomplish the goals he had set for this trade show. Working with Doug they created “The Mentalist” Comedy and Cocktail Party event opened to all trade show attendees. Posters like the one shown here were placed about the symposium. Flyers were handed out throughout the trade show in participant materials letting them know about the cocktail event. The event was an outstanding success, and turned out even better than they had hoped it would. For more than an hour Doug read the minds of the audience, distributed MNX labeled products as a part of the show, and facilitated the drawing of an iPad. The Director of Marketing let us know that he could not have asked for a better result and everyone was still talking about the event the following day.